Checkpoint Safety attend Automechanika 2012 in Frankfurt, Germany

Checkpoint attended Automechanika in Sept 2012

September was a busy time at Checkpoint Safety - amongst other projects, there was a team of seven employees who fly out to Frankfurt, Germany to attend and manage our stand for six days at Automechanika 2012 which with around 4,600 exhibitors, is the world's largest trade fair for the automotive industry. Overall the show was extremely useful and worthwhile attending and there were a lot of positives from the trip. The main achievements were:

1. New distributor – during the course of the show, we managed to finalise the deal to add a major new German distributor for our wheel safety products
2. Developed relations with a number of distributors, including potentially large contracts with key French distributors
3. Improved market knowledge for various territories of business and became aware of key strategic information for southern hemisphere markets
Besides the above, it was a fantastic opportunity to meet new customers, end users and generate exposure for our product range. Finally, we had ample opportunity to present new product developments such as the recently released Checklock SQ® and Checkpoint Medium Arrow (MA) as well as a new product which was at the time in pre-production and has since been released - the Checkthread kit.